Located in the heart of Dubai, on Sheikh Zayed Road, InSite was the creator of the original concept and the master plan design that is globally known as the “Mall of the World”. A highly ambitious development with a vision to cater to 180 million annual visitors. The Mall of the World concept comprises over 48 million m2 of built area housing a tourist district hosting one of the world’s largest planned malls, a new cultural district, a theme park and with 20,000 hotel rooms.
The Theme Park is an integrated mix of entertainment, retail, hospitality and leisure uses. Hotels and Entertainment zones will connect directly into the park. Fun rides, ‘edutainment’ and a themed adventure world will also feature, set within a lush tropical landscape. The district’s 7 km street network will be covered by the retractable roof during the summer months, creating the world’s first “temperature controlled city”, and extending Dubai’s normally seasonal tourism industry through the hot summer months